The right moment. The right move.
Your brand in culture. Be the Main Character.
OUR MISSION:
Make your brand the Main Character.
Main Character is built for brands that want more than attention—they want impact. We fuel big ideas with bold talent partnerships, sharp cultural instincts, and insider access.
WHAT WE DO
Brand & Cultural
Strategy
Data-driven, instinct-led, relationship-powered
Celebrity Partnerships & Endorsements
Trending talent to household names
Brand-to-Brand
Partnerships
Aligning strengths, multiplying influence
Cultural Trend
Spotting
Tracking shifts, unlocking opportunities
Music &
IP Licensing
Breakthrough tracks to iconic IP
Deal Negotiation &
Execution
Efficient, economical, airtight
WHO WE ARE
Main Character is led by two industry veterans, Stacey Gersten and Courtney Worthman, who have sat at the table with Fortune 100s and startups alike — and delivered results for both.
With us, what you see is what you get: executive-level expertise, big-picture thinking, and a get-it-done attitude. We’re trusted partners who listen, solve problems before they happen, and make the work fun along the way.
Our relationships run deep, our reputation speaks for itself, and our partners notice the difference.
WHY PEOPLE LIKE WORKING WITH US
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We start with clarity — brand, audience, and cultural fit. Every idea is grounded in strategy before it’s ever on paper.
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Ideas are only as good as your timing. We vet and build quickly so teams can act while the moment’s still hot.
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Not just contacts — actual relationships across talent, music, sports, and IP - who pick up the phone on the first ring.
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We listen. We collaborate. We skip the ego. It sounds simple, but it’s why brands and agencies like having us in the room.